The wonderful people over at Adam K Studios came to us wanting to film a commercial for a veterinarian clinic chain in the San Francisco Bay Area. They shared their vision with us, we brainstormed how we wanted to film that vision, we built a strong crew, and filmed the commercial! Here are some of our favorite frames from the shoot!

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3 fun creative decisions we made on this project were:

1) Use a talented Gaffer to light every scene that we possible could - because we knew that the hospital lighting would not look flattering.

2) Shoot everything on Super35 glass - so that the viewer could more easily soak up the environment in every shot.

3) Shoot almost everything on stick - so that the viewer can more easily focus on the action that is happening in each scene.

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Thankfully the client was open to trying these ideas, the production went smoothly and by the end of this project, everyone had fallen in love with a dog :)

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