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Remitly came to us looking for some fresh ads to promote new features they are offering small businesses. They wanted engaging videos that told a simple story and were very clear. The Remitly team provided us with their script, we created the visual vision, and got to work. Remitly is a finance company that helps people transfer money internationally, that is a serious topic, but if you make a video too serious, who's going to want to watch it? So we leaned into playfulness and color with this project. We picked fun music, an upbeat voice over artist, created playful sound effects, fun animations, and leaned into the vibrant colors in Remitly's brand guidelines.

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This video was the result! We produced a 30s version of the video (which you can see above), plus a 15 and 6s version of the video (which you can see below).

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We also made vertical, square, and 4x5 versions of these videos - totaling 12 different Ads.

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The Remitly team liked the Ads and wanted modified versions for Canada and the UK, so we re-worked these Ads, hired a UK based voice over artist, and produced another 24 versions. 12 Ads for the US, 12 for Canada, and 12 for the UK, for a total of 36 Ads. Plenty to work with!

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Very grateful for Simson from the Remitly Business team for trusting us with these Ads. This was our 3rd set of Ads together and I always learn something new working with you Simson! Also very grateful for my production team that worked hard to produce these Ads: Jason, PJ, Cat and Natasha. Could not have done it without you guys! :)